The first official Coventry 2021 merchandise has gone on sale – just in time for Christmas.

Coventry City of Culture Trust has opened a ‘pop up’ shop at Coventry Transport Museum which will open every Saturday and Sunday between 10am and 4pm in the run up to Christmas.

The merchandise includes everything from t-shirts and aprons through to mugs and coasters, which carry the Coventry 2021 branding that was first revealed earlier this year. There are also postcards available as well as a range of limited-edition Christmas cards.

Following an open call out earlier this year, the Trust have been working with local artists and illustrators to develop products for 2021, some of which are already ready and being sold in the shop for Christmas.

These include exclusive mugs and Christmas cards from COV KID, and leather bags and purses from Deborette. The first range of merchandise is just a taste of what is to come as further products will be revealed in the New Year.

Martin Sutherland, Chief Executive of Coventry City of Culture Trust, said: “We are very excited to see our first merchandise going on sale with lots more to come as we look forward to next year.

“It’s another step on our journey towards May 2021, and what is going to be an amazing year for the city and the region.

“Our merchandise is a great way to mark and commemorate the year, and we are hoping to see plenty of Coventry 2021 clothing being sported at our events next year.”